Our Vision

Our vision is to be Egypt’s leading supplier of ecologically sustainable, cost effective wall building materials and thereby also supporting Egypt as a nation on its Energy need.

Our Mission

Growth

Operational Excellence

Business Control

Raise the efficiency of human resources

Our Values

People and Culture

Our culture of long term relationships with our people, our clients, our suppliers, our stakeholders creates a better and more creative environment around our businesses.

Technology

We will be in the forefront of technology development and use it to enhance every aspect of peoples interaction with our businesses.

Governance

We aim to take a lead in the implementation of honest corporate , social and ecological governance.

Financial

By operating a financially prudent and sounds business we can not only differentiate our client offerings but also being a low cost producer which will keep increasing our market presence.